A Nordic-inspired retreat in the heart of Dubai

We were commissioned to develop the full visual narrative for Hygge Hotel, a one-of-a-kind hospitality project located on The Heart of Europe islands in Dubai. Inspired by the simplicity, softness, and soul of Scandinavian living, Hygge reimagines the traditional seaside resort through a distinctly Nordic lens.

The architectural concept is both bold and playful — from a transparent sky pool that bridges two hotel wings, to floating cloud installations that animate the central plaza. The design invites visitors into a calm and layered world where tactility, nature, and light are central.

Our visual direction focused on capturing the essence of the guest experience: slow mornings on the balcony, spontaneous dips under open skies, evening light reflecting off warm wood. Every render was crafted not just to show form and materiality — but to evoke atmosphere and emotion.

The result is a visual story that feels as immersive and thoughtful as the architecture itself.We’re proud to have partnered with an ambitious team on this visionary project — and excited to share a glimpse into a world where Northern calm meets Southern sun.